SEO Keywords: An Introduction to User Intent

One of the most important topics linked to the understanding of Search Engine Optimization is the term, “SEO Keywords.” This is one of the foundational SEO basics that everyone who is using search as a marketing channel should make an effort to get a real, clear grasp on right out of the gate.

Keywords or search terms are words and phrases that people type in search engines. SEO keywords are the terms that connect your website to your target audience and tell search engines what your content is about. You decide on these through an analysis process that professionals utilize called keyword research, which takes into account everything about the keyword: competition, search volume, user intent, etc.

For your website or business to be found by search engines, it should be able to speak the same language as both your target user and the search engines themselves, and targeting the right keywords will help you greatly in SEO ranking.

Importance of SEO keywords

As mentioned above, keywords are essential to connect your content to search engines. Having a set of well-researched keywords for your website is vital to attract your target audience and boost your SEO ranking.

If you are a blogger, you can use your researched keywords to prepare your content strategy by helping you generate more relevant ideas for your niche. And if used correctly, keywords will help your contents be more detailed and useful for your audience.

Without well-targeted keywords, your website will have a hard time appearing in the top-ranking page of search engines because your contents are not focused enough for your audience or readers. Your website might be found in unrelated searches, and that’s because you fail to use relevant keywords.

The basics of choosing your keywords

We know that keywords are an indispensable aspect of successful search engine optimization, but what else should we know about choosing our keywords?

Search volume and keyword difficulty

Search volume refers to the number of searches a particular keyword/s are typed in search engine query during a specific period or even in particular locations. As a rule, it is advisable to target SEO keywords with high search volumes.

On the other hand, keyword difficulty or SEO difficulty refers to how a keyword will have a difficulty ranking in organic search engine results. The difficulty of keywords is determined by how popular the keywords are, your competitor’s domain authority and page authority. This blog post from wordstream.com provides a detailed guide in keyword difficulty.

Having the right combination, which is high search volume with low SEO difficulty, can be a challenge for beginner bloggers or website owners. Your brand-new website doesn’t have enough backlinks or high domain authority yet to outrank big brands and competitors.

So instead of targeting a single, highly competitive and common keyword, it is advisable for new websites to target long-tail keywords.

Long-Tail SEO Keywords

Long-tail keywords are search phrases that are more niche-specific. Usually, long-tail keywords are composed of four or more words which are considered more precise on the user’s intent than the common one to three keywords.

Say that you have a blog about saving money and you intend to write a blog post about “how to make a budget”. Assuming that it will be challenging to rank for keywords “make a budget”, you can then resort to using long-tail keywords, instead.

To make your content rank, you can use long-tail keywords that are more specific with what you’re planning to write. You can target long-tail keywords such as “how to make a budget in excel” or “how to make a monthly budget” or “how to create a business budget”, for example.

Long-tail keywords should work together with search volume, so please do your research first and see if your long-tail keywords are searched online.

Understanding the user’s intent

User’s intent or search intent is a goal, purpose or what a person wants to find when they type their search terms in a search engine. There are three types of user’s intent categories:

Transactional- “do”

Informational- “know”

Navigational- “go”

Transactional Search Intent:

Transactional search query is a search done by a person to reach action. To have an idea, you can relate the transactional search with a person who has an intention to do something like looking for something to buy, to download etc.

Examples of transactional keywords:

Buy, download, purchase, cheap, deals, coupons, register.

Informational Search Intent:

Informational search query is done by a person who wants to learn something or find information about a subject, service, product or person. For example, a person who typed “Which is the best SEO course?” is considered an informational search query.

But it is worthy to note that not all informational search queries are questions.

Examples of transactional keywords:

· How to clean my car’s windshield

· Best smartphone in 2020

· Rankmath vs Yoast plugin

· Elon Musk

Navigational Search Intent:

Navigational search intent is a search done to find a specific website, page, brand or location. For example, we type “Facebook, YouTube, Twitter or LinkedIn” in search bars intending to go to its pages.

Similarly, we use navigational search intent if we want to know a Starbucks Coffee Shop near us, for example.

Importance of creating content using search intent

Crafting your website’s content with the user intent in mind is vital in your SEO keyword research strategy. For example, you are offering SEO services, and you want to promote it. You can use your “service page” to target transactional keywords to make sure that people with the intention of hiring an SEO expert find your page.

Continuing the example, you can have a blog where you are educating people about different SEO techniques. This will let them know that you are knowledgeable about what you are doing, and you can offer a solution to their problems. With these things in mind, you can now target informational intent keywords for your blog page to provide them with your services, after.

Search intent is essential to boost your traffic and rankings. When you write your contents with the right intention, you’ll be found by your target audience who are genuinely interested in your services, products or information.

Carefully building your website based on the user’s intent is vital to grab the attention of your future customers or clients.

How to use your keywords

You can take control of your keywords by optimizing your on-page SEO. For search engines to find your keywords, you need to know where to place them. You can incorporate your SEO keywords in the following:

Your content

Your keywords should be included in your content. Keywords should be found in the introduction, in headings and subheadings. But bear in mind that you should always maintain a keyword density of 1-2%.

You can head on over to this blog post by yoast.com to understand more about keyword density.

Placing your keywords in the title or the blog post’s page will help your SEO ranking scores.

Your page or post’s URL

Having a confusing set of words instead of your SEO keywords will not help you rank. The readers should know what the content is all about just by looking at the URL. Place your keywords in your URL by editing its URL structure before hitting the “publish” button.

Meta-descriptions

Meta-descriptions are previews displayed by search-engines in search results that’s why it is vital to incorporate your keywords there. Before clicking on items in search results, the users often read the meta-descriptions and decide if they will proceed to the website.

If used correctly, meta-descriptions are vital to entice the users to click and visit your website. It will increase the website’s click-through if the meta-descriptions are focused on keywords they are looking for.

Keywords are undoubtedly essential to achieve your website’s objective. Keywords will help you build a solid content strategy focused on delivering not only your goal to rank in search engines but to promote and sell your products and services.

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Ana M. July 17, 2020 0 Comments

The SEO Basics That Everyone Needs to Know

Understanding SEO basics and applying it to your website is vital to get your business on the SERPs
(or Search Engine Results Page), to gain traffic, to reach your audience, to build a relationship, and to achieve your ultimate goal which is to make sales, increase brand awareness, promote your services, etc.

People search for products/services, reviews, or simply to search for information to solve their problems.

If you have a photography business based in Portland, then you’d want to be on the first page of a search result for “photography services in Portland,” for example.

Ranking on the first page of search results simply means that more people will see your website and guarantees a higher click-through. It’s up to you to keep them there after the click, which is why it’s so incredibly important to understand the intent of the keywords that you use.

What is SEO (Search Engine Optimization)?

SEO simply means making your website optimized, so the search engine will get to understand that your contents are relevant to answer a search query. One of your goals in improving your SEO is to make the search engines believe that your website offers quality content and that it is reliable and helpful.

People are looking for solutions and answers to their problems, and you can use this process to help you develop your SEO strategy- that is, to convince them and the search engines that your website can give them the help they are seeking.

Know your SEO tools

We assume that you have a website and you are ready to optimize it for search engines because you want that organic (unpaid) traffic for your website. But first, you’ll need to understand where your website stands, how it performs, and the problems you need to fix.

We found this helpful article about 16-Step SEO Audit Process from ahrefs.com that will detail some tools they recommend and use in SEO auditing.

Auditing is the process you’ll need to do to start optimizing your website. And we know, it can be overwhelming for beginners, but tools such as google analytics and google search console will make your auditing easier.

What are the ranking factors?

Ranking factors are probably the biggest concern we see among new and experienced SEO marketers alike.  It’s likely the reason why you clicked on this blog post. As we mentioned above, an SEO audit will give you an overview of important factors that search engines consider in ranking a website.

This article from backlinko.com has a long list of SEO tools you can use to examine your website.  

By being familiar with different SEO tools, you’ll have an idea of what is important to rank in SERP. To summarize, here are the most important ranking factors you need to know as a beginner:

–    Your website should make it easy for search engines to crawl

–    You have reputable sites or those with high domain authority and in the same niche linking to your pages or contents

–    Your contents are high quality and targeted to answer search queries

–    Your site’s design can cater to a user’s device

–    You are consistent in updating your website

–    Your website’s speed should be fast

These ranking factors can be improved by focusing your effort in on-and-off-page optimization.

 

SEO Basics of On-Page Optimizations: Actionable Tips

On-page optimization refers to improving your site’s content and pages by fine-tuning the back end of your website and pages to enhance your site’s search engine visibility. On-page optimization involves the following:

Index your website- it means that your website qualifies itself to be shown and be found in the search engine results. You can check if your site is indexed by typing “site:yourdomain” in the search bar. If your site is not indexed, you can head on over to this post from semrush.com to help you fix it.

Indexing is essential and a way of saying to search engines that “Hey! Here’s my website”.

Do Your SEO Keyword Research- Keywords are relevant in SEO because these words or series of words are what will connect your website to search engines. Resources such as ubersuggest, google keyword planner, and google trends will help you find the keywords ranking in your niche.

Using a keyword research tool, you’ll be able to see how many searches there are in a particular keyword. As a basic rule, you should target keywords with high search volume and low competition. You can write amazing content, but if you fail to target the right keywords, no one will even know that your website exists.

To optimize your website, include your keywords in the following:

–    Your post’s URL

–    Your post’s introduction

–    Headings

–    A variation of your keywords in subheadings

–    Related keywords in the body of your content

–    In your images

–    In the title and meta descriptions

However, it is essential to note that keyword stuffing is not advisable. Instead, the suggested keyword density should be at least 1 to 2%.

Offer high-quality content- craft contents that will present information and solutions to their problems. Ensure that your contents are easy to read and cater to your target audience’s knowledge.

That’s why it is crucial to define your target audience because knowing your audience will give you ideas on how to structure your content.

Also, you’ll need to be consistent in adding quality content in your website. Try to have more than 1,000 words per blog post to have a better chance of ranking.

Give importance to user experience- search engines look at how long a visitor stays on your site as it gives them a signal that the website’s contents are relevant and offers a good quality information corresponding to a search query. To make your visitors stay longer to your site, you can do the following:

  • Check your design and layout- no one wants to stay on a website that’s too overwhelming and all over the place. Ensure that your sidebars are not cluttered, and ads, if any, are put in the right place and will not distract the readers. You should also use themes that are responsive- or themes that can adjust its layout depending on the user’s device.
  • Check your speed- You can’t retain your visitors if your pages took forever to load. Ensure a great user experience by enabling your readers to navigate your pages easily.

 

Other On-Page Optimization Tips:

–    Add a table of contents

–    Use a caching plugin to improve your website’s speed

–    Use SEO plugins such as Yoast and RankMath

–    Do internal linking or linking your audience to other pages on your website

 

SEO Basics of Off-Page Optimizations: What You Need to Know

 

Off-page optimization is the improvement you can do to tell the search engines how reliable, valuable, and reputable your website is. The big word related to off-page optimization is the so-called- backlinks.

Backlinks refer to the links made by a website to other websites. Using SEO tools will help you see that websites ranking in SERP are those with quality backlinks. In a way, another site linking to your website’s contents is signaling the search engines that you are trustworthy.

For backlinks to improve your SEO, you should understand that these links pointing to your website should be of quality. You’d want to receive backlinks from sites related to your niche and have competent authority.

Link building genuinely takes time and patience. To have quality backlinks, you’ll need to ensure that your website makes a strong impression about its expertise, authority, and trustworthiness in your niche.

You can try the following tips to start link building:

  1. Guest Posting
  2. Reaching out and building a relationship with highly trusted websites
  3. Have a resource page- other websites will most likely link to you if you have a long list of resources.
  4. Improve your content and encourage your readers to share it

By now, you already know the importance of SEO. We hope that this blog post gives you valuable information that will guide you in improving your search engine rankings.

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Ana M. June 17, 2020 0 Comments

What Is Search Engine Marketing (SEM)?

The nuances between search engine optimization and search engine marketing can be difficult to grasp – is there really that much of a difference between the two. They’re still used fairly to describe each other, which just adds to the confusion.

Understanding the difference between the two is critical for business owners as they vet digital marketing agencies to provide these services and understanding how they are different can make or break a campaign.

guy writing on glass whiteboard about optimization, search engine marketing

Search engine marketing is one form of online marketing that strategizes around the promotion of websites by increasing visibility in the search engine results pages (SERPs) through both site optimization and paid advertising.

By contrast, SEO focuses on increasing the number of website visitors by completing tasks that encourage search engines to rank the site higher in the search results. Which means that search engine optimization is part of search engine marketingSEM includes SEO as well as other search marketing strategies and tactics.

What Are The Benefits of Search Engine Marketing?

SEM allows you to combine segmentation and targeting of paid search (you may know it as PPC or pay-per-click advertising) and the improved traffic and visibility of search engine optimization. This means that your content is both optimized for higher search ranking that is placed directly in front of audiences who are most likely to convert to leads or sales for your business.

Both arms of this core strategy rely on keyword research to reach their target audiences, but the approaches and thought process behind each is slightly different. PPC marketing relies on optimization of landing pages, your ads campaigns, and your costs per click within the Google Ads ecosystem to drive valuable, targeted traffic. While search engine optimization (SEO) relies on user intent and keyword search queries to drive relevant traffic into your pipeline. 

How is PPC Different?

At Pyre Marketing, our team speaks to business owners every day that ask “If I can pay for my website to appear higher in search results, how is SEM different than paid search?”

It’s a good question- business owners should understand how these different channels have an effect on their lines of business. We’ll do our best to answer it succinctly.

Our response to this is that pay-per-click advertising is a major component of SEM, but the core strategies are different. The difference between the two is that search engine marketing employs a broader strategy that utilizes both SEO and PPC tactics for digital search visibility.

The sort of visibility that most businesses can’t do by cold calling or outbound sales alone. You can’t leave one or the other out and have an effective search engine marketing strategy.

So What Components Are Included In SEM?

SEM includes a blend of search engine optimization strategies with expertly crafted PPC campaigns to increase visibility with targeted search users. Occasionally, crafting other paid search strategies (like display retargeting) can further improve the performance of a SEM campaign.

How Does Search Engine Optimization Fit In?

SEO is the second major component of the larger, broader strategy of search engine marketing. Truly, the basic essence of any search engine optimization campaign is the process of optimizations that encourage traffic from search engine results through improved rankings in the SERPs.

SEO changes regularly due to Google algorithm updates. It can be a lot of work to stay on top of as your business grows. Despite the ever-changing landscape, one thing remains certain: SEO continues to be the most successful when you combine onpage and offpage activities.

SEO and SEM have a relationship that is symbiotic. SEM is the larger, broader core strategy while SEO comprises a large part of the fuel driving the vehicle forward.

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Ana M. May 14, 2020 0 Comments